Every day for ten days, the PR Newswire jumbotron will broadcast questions about life and the world around us. Viewers are invited to ponder the questions and submit their answers at: www.doyou10q.com. At the end of the ten days, the answers are sent to a secure vault for safekeeping. One year later, the vault will open and participants will receive their answers in their email inbox. Then the process begins anew.

“The idea has beautiful Jewish roots, but there’s nothing inherently religious about this project; 10Q is designed to be accessible to anyone who sees value in taking a step back and looking at what’s been going on in their world,” said co-creator Nicola Behrman. “Ultimately, it’s by engaging in these acts of reflection that we get to really see who we are, what’s important to us and where we’d like to see ourselves in the future.”

Who can do it? Do you have to be Jewish to take part? Do you have to believe in God to take part? 10Q is for anyone interested in pondering their world. The questions are not religious in nature. They are about your place on the planet, and the planet''s place within you.

British screenwriter and playwright, Nicola Behrman and New Yorker editor and novelist Ben Greenman cooked up the idea a year ago at a REBOOT conference. Together with Amelia Klein, program director for REBOOT, they piloted the project in 2008 with fifty friends and over a thousand people of every age, nationality, and denomination took part. In 2009, the project has been developed and supported by a team of likeminded members of the Reboot Network including Josh Spear (Undercurrent), Ross Martin (MTV), Jeff Berman (MySpace) and Rachel Sklar (mediaite.com).